Case file 004 · Website

MONVAL CAPITAL

A real estate investment firm in Pittsburgh and the Mon Valley.

LIVE

CLIENT

Monval Capital

OUR ROLE

Brand system, website, investor flow, writing templates

AUDIENCE

Investors, city officials, partners

STATUS

Live at monvalcapital.com

01THE PROBLEM

Monval buys overlooked buildings in places most investors skip. The site has to earn trust with three very different readers: accredited investors, government officials and local partners. It has to feel established without feeling like a bank.

02THE IDEA

Lead with the thesis, not the returns. Overlooked places with strong bones, deep history and people who care about where they live. Then show the work: real buildings, a real managing partner and a point of view in writing.

Quiet, warm and confident. Classic serif headlines, gold used sparingly, lots of room to breathe.

03THE VISUAL SYSTEM

04KEY UX

• The thesis up top. What Monval does and where, in one line, before any numbers.
• A portfolio you can walk. Every building by name and street, from The Lumière to Carriage House.
• An investor path that qualifies gently. An interest form that covers accreditation, then a portal link for current partners. A first step, not a commitment.
• Insights. A blog for long-form thinking on place, capital and policy, with a template that makes new posts easy to add.
• One clear contact. Investors, officials and partners all land in the same short form.

05WHAT SWAMP KITTEN DID

• Brand system: type, color and the tone of voice
• Website: design and build, portfolio, leadership and contact
• Investor flow: the interest form, a thank-you page and the portal entry point
• Insights: the blog index and article template
• Details: SEO, sitemap, social cards, privacy and terms pages