COTERIE

Property management for apartments in Charleroi and the Mon Valley.

LIVE

EXHIBIT A

Pittsburgh & the Mon Valley

A Home Worth
Coming Back To

View our properties

CLIENT: Coterie Property Management
OUR ROLE: Website, property pages, resident portal page
AUDIENCE: Renters and future residents
STATUS: Live at coteriepm.com

01THE PROBLEM

Most small-town rental listings are a blurry photo and a phone number. Coterie manages apartments and storefronts on and around McKean Avenue in Charleroi, a downtown that’s being actively reinvested, and needed renters to see that before they ever called.

02THE IDEA

Make it feel like a place you’d want to live, then make the management promise specific. Warm and editorial on top, practical underneath: what’s available, what it costs, and how fast someone answers when the sink breaks.

EXHIBIT B

The Coterie standard

01Responsive management: same-day acknowledgment, next-business-day follow-through.

02Well-maintained spaces, inspected and freshened before every move-in.

03Community-centered, with real care for the neighborhood.

03THE VISUAL SYSTEM

EXHIBIT C

Type

Cormorant Garamond

Headlines, with an italic turn

Inter

Body, details and buttons

Resident login

Green
#23423C

Blush
#F2D4D7

Cream
#FAFAF5

Warm
#F7F3EE

Coterie homepage: A Home Worth Coming Back To

Available properties: The Lumière, The Obsidian and Halcyon Flats

04KEY UX

Availability up front. Each building card shows what’s open, unit types and how many are available.
A page per building. The Lumière, The Obsidian and Halcyon Flats, each with floor plans, rents and amenities.
Sell the neighborhood. “A neighborhood worth being early to”: Charleroi’s walkable, brick downtown on McKean Ave.
Resident portal, honestly labeled. A coming-soon page that lists what’s on the way and how to reach the team today.
Answers before calls. An FAQ, plus contact and resident login in every header.

05WHAT SWAMP KITTEN DID

Website: design, writing and build
Property pages: one template, three buildings, easy to update as units turn over
Resident portal page: a coming-soon landing for rent, maintenance and lease documents
Details: FAQ, contact form with spam protection, SEO, sitemap, privacy and terms

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